Fizz Creations has partnered with Magic Light Pictures to bring the classic character The Gruffalo to life with an exclusive baby range for select Primark stores.
The collection will feature wooden toys, keepsake stationery and feeding items.
Last year, Fizz Creations established a partnership with Magic Light to deliver a Primark baby collection and will be extending the product line-up to include lighting, games and activities across wider distribution channels.
“Fizz have worked across multiple categories to bring an extensive collection of Gruffalo lines to market and I’m excited to see them on shelf later this month in Primark,” commented Alex Sanson, senior brand manager at Magic Light.
Scott Bundy-Higgs, senior national account manager at Fizz Creations, said: “It has been a fantastic opportunity to work alongside both Magic Light and Primark to launch a baby gifting line. The Gruffalo is such a strong brand and the vibrant colours really make the collection stand out.”
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