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Flair unveils new online face as it readies for key Q4 period

New online portal highlights Flair, Just Play and Giochi Preziosi brands.

Toy licensee Flair has unveiled a new, updated online presence, as it begins to ramp up for the all-important Q4 period.

The easy to navigate site – which can be found by clicking here – showcases all the Flair, Just Play and Giochi Preziosi brands.

Customers are able to see the full collections, as well as view a number of TVCs. The site also provides a link page for the consumer-facing social media programme.

Flair and Just Play are active within the licensing space, working with key brands and licensors including Disney, Scooby-Doo, Ryan’s World, Spirit Riding Free, TMNT, Trolls and Vampirina among others.

“The way in which visitors engage with Flair has changed greatly over recent years, with the majority of visitors using mobile or tablet devices and it was becoming vital, a new portal that was fully responsive and in line with our social media handles/username was high on the agenda for 2020,” commented Susan Journeaux, marketing services manager at Flair.

“We are delighted, therefore, to finally unveil the new online face of Flair GP that showcases our ranges in more modern, sleek and effective manner and invite all our customers to take a browse and see what’s on offer.”

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