American Greeting’s Janice Ross chats about the success of the 35 year old brand.
Toy company hires new marketing manager and product manager.
Universal Brand Development debuts global CP programme.
Including Elmer becoming an ambassador for anti-bullying charity, Kidscape.
Third series in production as hit preschool show welcomes first episodes from series two.
New agents, merchandise launches & licensees join roster for preschool brand.
Disney confirms IMC Toys, Just Play/Flair and Posh Paws as licensees.
Just Play on board with new animation in the US and Canada.
Star Wars also named among winners at ceremony ahead of New York Toy Fair.