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Flannels marks Beyoncé’s concert film with second pop-up

Luxury department store Flannels has teamed up once more with Beyoncé’s Parkwood Entertainment, opening the doors of a special pop-up to celebrate the release of the artist’s Renaissance film.

The new pop-up – which follows on from the successful experience which marked Beyoncé’s five-night London residency of the Renaissance World Tour in May – landed in Flannels’ London, Liverpool and Sheffield outlets on 1 December, coinciding with the film going on general release.

It is due to arrive in Belfast on 14 December.

The concept is inspired by Beyoncé’s Renaissance fashion extravaganza, and is a nod to the “disco cowgirls and alien superstars” who united across 39 cities and 56 shows to take part in “the year’s biggest party”, reported The Industry.Fashion.

The pop-up hosts the official Renaissance film apparel and accessories collection, with Flannels as the exclusive European retail partner stocking a 16-piece tour-inspired merch range including t-shirts, tracksuits and accessories adorned with graphic imagery and lyrics such as ‘Cozy’, ‘I’m That Girl’ and ‘Unique’.

“It’s so exciting to be teaming up with Parkwood Entertainment again. The Renaissance flagship was an absolute highlight in a year of activity at Flannels X, and bringing it back for the film is a dream way to celebrate our ‘We Are The Party’ festive concept,” commented Beckie Stanion, cmo at Flannels. “The fashion and beauty trends from the Renaissance tour are iconic, and we can’t wait to welcome all the fans into our stores to get the look.”

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