Flannels marks Beyoncé’s concert film with second pop-up

Luxury department store Flannels has teamed up once more with Beyoncé’s Parkwood Entertainment, opening the doors of a special pop-up to celebrate the release of the artist’s Renaissance film.

The new pop-up – which follows on from the successful experience which marked Beyoncé’s five-night London residency of the Renaissance World Tour in May – landed in Flannels’ London, Liverpool and Sheffield outlets on 1 December, coinciding with the film going on general release.

It is due to arrive in Belfast on 14 December.

The concept is inspired by Beyoncé’s Renaissance fashion extravaganza, and is a nod to the “disco cowgirls and alien superstars” who united across 39 cities and 56 shows to take part in “the year’s biggest party”, reported The Industry.Fashion.

The pop-up hosts the official Renaissance film apparel and accessories collection, with Flannels as the exclusive European retail partner stocking a 16-piece tour-inspired merch range including t-shirts, tracksuits and accessories adorned with graphic imagery and lyrics such as ‘Cozy’, ‘I’m That Girl’ and ‘Unique’.

“It’s so exciting to be teaming up with Parkwood Entertainment again. The Renaissance flagship was an absolute highlight in a year of activity at Flannels X, and bringing it back for the film is a dream way to celebrate our ‘We Are The Party’ festive concept,” commented Beckie Stanion, cmo at Flannels. “The fashion and beauty trends from the Renaissance tour are iconic, and we can’t wait to welcome all the fans into our stores to get the look.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
HeinzGodfather500x500
 
Heinz has partnered with Paramount to launch a new limited edition pasta sauce inspired by The Godfather....
WheresSpot500x500
 
Puffin – part of Penguin Random House Children’s UK – has confirmed that the TV rights to its bestselling children’s book series Spot, have been optioned by Guru Studio....
DisguiseHalo500x500
 
"We are thrilled to extend our partnership with 343 Industries, a testament to the enduring appeal of the characters in the Halo franchise."...
LegoFortnitenew500x500
 
The LEGO Group has revealed more on its partnership with Fortnite, launching two new experiences in the game centred around classic LEGO themes and play....
AsosInsiders500x500
 
ASOS has relaunched its ASOS Insider influencer programme, bringing together a group of fashion and style enthusiasts from across ASOS to offer customers inspiration, beauty, fashion and style advice across social channels....
GeorgeMichaelcoin500x500
 
The coin is the latest in The Royal Mint’s Music Legends series, following the likes of David Bowie, Elton John and Queen....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.