Funko EMEA defies industry trends by outperforming the market across EU5

Funko has continued to show upward growth and mobility across the European market by outpacing the industry in the latest YTD August statistics from Circana.

Across Licensed Toys, Funko is the number three corporate manufacturer in EU5 YTD, with sales up +17%, outperforming a softening market. Funko is over-performing the total toy market in every EU5 country.

Funko sales are up +13% while the Total Toys market is down -4% in France, and +17% in Spain. In Germany, Funko sales almost doubled (+97%).

Funko sales in Action Figures are up +16% YOY while the category is down -5% YTD. Funko remains the number one corporate manufacturer in Action Figures and Funko Pop!, the iconic collectible from Funko is the number one property the same category.

Further highlighting its dynamic catalogue of products, Funko’s newest line, Bitty Pop! soared to number five ranking (EU5) in Action Figures Collectables top brands in the last three months. Regionally, Bitty Pop! become the number three brand in Action Figures Collectables in the UK, Germany, and France. Bitty Pop! was launched in EMEA in July.

Speaking about the company’s success, Andy Oddie, chief commercial officer, commented: “The latest figures from Circana show fans of Funko are engaging with our iconic products like never before. It’s a testament to our hardworking team and our commitment to delivering new and unique products to our fans across Europe. We’re excited about the possibilities that await our business in Q4 and beyond.”

(Source: Circana POS EU5 retail tracker, Value sales, YTD August 23 vs. 22.)

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