Gap launches eyewear collection in partnership with De Rigo

Lifestyle brand, Gap and De Rigo have launched their first collection of eyewear for adults, juniors and children.

The partnership – which aims to ‘encourage individuals to embrace their sense of style and their power of self-expression’ – was facilitated by IMG.

The collection will launch in the US with a large selection of sun and optical eyewear for adults, juniors and kids, ranging from classic frames with clean lines to more fashion-forward frames in optimistic, bold colours.

The launch range includes three capsules – Lifestyle, Elevated Essentials and Optimistic Color. Additionally, each pair of Gap-branded glasses comes with a hard-shell case and cleaning cloth or drawstring pouch, made from recycled materials.

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