Genius Brands raises $4.5 million in funding

Proceeds will go towards powering successful launch of Rainbow Rangers property.

Genius Brands International has successfully raised $4.5 million in funding.

The proceeds from the funding round – led by 32 Ventures – will go towards powering the successful launch of preschool brand Rainbow Rangers.

The first season is due to air on Nick Jr. from Monday November 5 in the US, with the consumer products roll out due to start in late spring 2019, led by master toy partner Mattel.

The CGI-animated series follows the rescue-based adventures of seven 9 year old girls who live on the other side of the rainbow and serve as Earth’s first responders, protecting people, animals, resources and the natural beauty of our world.

As well as Mattel, there are more than 20 licensing partners on board across a raft of categories including Macmillan as global master publisher.

“Genius Brands is entering a powerful growth phase as a leader in the children’s entertainment space,” said Robert Wolf founder of 32 Ventures and former chairman and ceo of UBS Americas. “They’re equipped with some of the most unique new entertainment brands for kids and have built a global distribution system that reaches children across their platform of choice. I’m thrilled to lead this investment round at this pivotal and dynamic period of expansion.”

Andy Heyward, chairman and ceo of Genius Brands, added: “Our Rainbow Rangers property is poised to become a widely recognised and beloved kids brand.

“We are thrilled that a top former banker and prominent executive such as Robert Wolf shares our enthusiasm for our company and one of our marquee properties, and chose to lead our latest funding round.”

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