This ad will be closed automatically in X seconds.

Global lifestyle brand, MINISO unveils Peanuts collaboration

Design-led lifestyle product specialist, MINISO has confirmed a new partnership with the Peanuts brand.

The IP collaboration was signed on 1 July at MINISO’s 2023 Second Half Global Partners Strategy Summit in New York, with Snoopy making a special appearance at the ceremony.

The partnership was brokered on behalf of Peanuts Worldwide by the Shanghai team at WildBrain CPLG.

The MINISO x Peanuts collaboration will initially launch with Snoopy Birthday Party and Snoopy Summer Travel collections. These will feature Charlie Brown’s famous four-legged friend across more than 300 different products in the toys, bags and accessories, stationery and lifestyle product categories.

The partnership will last for two years and will be launched in China in August of this year, and worldwide starting from October. More merchandise collections will roll out over the term of the partnership featuring additional characters from Peanuts.

“This MINISO relationship represents a new opportunity to serve our fans around the world,” commented Lisa Silverman Meyers, svp of international licensing at Peanuts Worldwide. “We’re always looking for ways to bring our characters to new audiences and to grow the legacy of the Peanuts brand. MINISO has an outstanding record of fabulous IP collections, so I am looking forward to seeing this collection come to life to delight fans of both Peanuts and MINISO.”

Ada Dou, evp at MINISO, continued: “This is a hugely exciting deal for both MINISO and Snoopy fans. Partnering with the world’s biggest IPs is a key part of our strategy as we look to transform into a global lifestyle super brand. So far, our IP collaborations have brought joy to countless shoppers across more than 5,500 MINISO stores around the world, and I have no doubt that the new Snoopy collection will do the same.”

MINISO has already worked with some of the world’s biggest IP owners. To date, the brand has developed collections with over 80 licences.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

The creative agency has welcomed Ben Laskey, creative director, and Craig Gordon, design director, to its board of directors....
Jazwares Game Studio is collaborating with Sony Pictures Consumer Products to introduce the official Cobra Kai: Karate Legends gaming experience to the Roblox platform....
“For this project, we blurred form and function to create an elevated collection of organic neutrals with motifs and textures inspired by our travels.”...
A number of activations involving the emoji brand are currently taking place at One East and Mosaic Shanghai, following a deal between The emoji company, Mandy Group and Medialink Group....
Natural History Museum is looking to hire a licensing manager to further grow its commercial and visitor experience department....
Over 270 industry executives took to the streets around Embankment and Westminster last night (17 July) for the popular summer treasure hunt in aid of The Light Fund, raising more than £8,000 in the process....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.