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Golden Goose to expand Mississippi Barbecue brand

US food manufacturer The Fremont Company has appointed brand licensing boutique Golden Goose to develop its strategic licensing programme internationally for the Mississippi Barbecue brand.

Founded in 1905, the fourth generation family business launched the brand into Europe almost 15 years ago and it has since become a firm favourite in the German market with multiple brand extensions.

Golden Goose already has a number of products in development in the flavoured meat, snacks and BBQ accessories categories and interest from several apparel partners.

“With its unique authentic flavour we know that Mississippi Barbecue has a massive following in Germany, making it the number one sauce brand in Metro, so we’re intrigued to see what brand extensions Golden Goose will bring to market,” commented Chris Smith, president of the Fremont Company.

Adam Bass, director of Golden Goose, continued: “It’s obvious from the large number of fashion related extensions that consumers have a very deep relationship with their favourite food brands. Mississippi Barbecue has an interesting blend of authenticity and American heritage which makes it a great fit for food and merchandise manufacturers looking to introduce new, on trend, flavours into their product categories.”

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