Golden Goose’s Adam Bass on why NPD teams should take note of these points.
Golden Goose’s Adam Bass on what classical music and licensing have in common.
Golden Goose’s Adam Bass explains the three key elements to bear in mind.
Agency to develop unique licensable characters, plus build programme for Aunty Acid.
Adam Bass on why a good name opens doors and makes people think.
Eight new licensing partners signed by Golden Goose in the past two months.
New range of products launching to add to 150th celebrations.
Retailer grows licensing plans with launch of fashion-inspired fabric conditioner.
Including Beano Studios teaming up with Sky Kids for new Beano-inspired TV show.