Golden Goose’s Adam Bass on why NPD teams should take note of these points.
Including CPLG expanding its agreement with Sony Pictures Consumer Products.
Including Universal revealing global toy and lifestyle programme for Trolls World Tour.
High street fashion brand launches bathing product range from SLG with retailer.
Golden Goose’s Adam Bass on what classical music and licensing have in common.
Golden Goose’s Adam Bass explains the three key elements to bear in mind.
Adam Bass on why a good name opens doors and makes people think.
Agency to develop unique licensable characters, plus build programme for Aunty Acid.
Eight new licensing partners signed by Golden Goose in the past two months.