Gulf has appointed brand licensing boutique Golden Goose to develop its strategic licensing programme internationally.
Synonymous with high quality products, innovation and technical excellence, licensing will leverage the Gulf brand’s iconic racing light blue and orange colours and its recognisable disc logo that have powerful associations beyond motorsport.
Gulf is a lifestyle brand which can stretch into numerous areas to reflect the core Gulf brand values of quality, endurance and passion.
The brand personality is bold, spontaneous and confident and the licensed product will appeal to a consumer who embraces these traits and wants to make their mark in the world.
“We look forward to creating branded collaborations for the immediately recognisable Gulf brand that is regularly voted as motor racing fans favourite livery,” commented Antonia Habdank-Toczyska, client and strategy director at Golden Goose.
Sacha Davis, vp of marketing at Gulf Oil International, continued: “Gulf has a history of successful branded collaborations so we know the Gulf brand appeals to consumers in the multiple countries where we operate. It’s all about being discerning about how we use our brand IP and always ensuring we develop high quality products with a strong brand fit.”