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Hasbro acquires Saban’s Power Rangers brand

$522m deal also includes other entertainment brands such as Julius Jr and Luna Petunia.

Hasbro has acquired Saban’s Power Rangers and several other entertainment brands in a deal valued at around $522 million.

Brian Goldner, Hasbro’s chairman and ceo, said that, following the company’s deal to become the master toy for Power Rangers earlier this year, it became clear how much potential was in the brand.

He commented: “Shortly after entering into our licensing arrangement, it became clear that now was the time to begin investing in unlocking Power Rangers’ full potential.

“We see significant opportunity for Power Rangers across our entire Brand Blueprint, including toys and games, consumer products, digital gaming and entertainment, as well as geographically throughout our global retail footprint.”

Brian continued: “We couldn’t be more pleased that Haim Saban will continue in a consulting role to further guide our development of this valuable property for the next generation of Power Rangers fans.”

Haim Saban, founder of Saban Brands and creator of Power Rangers, added: “25 years after launching Power Rangers, I believe the future for this brand has never been greater.

“Hasbro’s leadership in innovation, storytelling and brand stewardship make it the perfect company to further develop the global reach and appeal of the Power Rangers property. I look forward to working with Brian and the team in the years to come.”

Power Rangers is currently in its 25th season – Power Rangers Super Ninja Steel. The first set of products from Hasbro will be available from spring 2019.

In addition, the deal also includes other Saban entertainment brands including My Pet Monster, Popples, Julius Jr, Luna Petunia and Treehouse Detectives among others.

The agreement includes all related intellectual property, category rights and content libraries owned by Saban Properties and its affiliates.

The transaction will be made in a combination of cash and stock valued at $522 million.

It is expected to close during the second quarter of 2018.

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