This ad will be closed automatically in X seconds.

Hasbro and Playmates Toys team on new Power Rangers deal

Hasbro has inked a new global licensing deal with Playmates Toys to produce and distribute Power Rangers product.

Playmates will be debuting its first Power Rangers collection with a kid-targeted Mighty Morphin Power Rangers toy line in 2025.

As part of the agreement, Playmates holds licensing rights to develop additional cross-category Power Rangers products, including action figures, blasters, plush, role-play, vehicles and accessories. The deal encompasses global distribution across all regions excluding Asia.

“We are honoured to work with Hasbro on the reimagination of this iconic franchise’s toy line for long time fans and a new generation of children,” commented Karl Aaronian, svp of marketing at Playmates. “Playmates and Hasbro speak the same toy language and share a passion for Power Rangers, a multi-generational phenomenon that has stood the test of time.

Hasbro will retain all entertainment rights and will continue to drive global strategy and growth for the Power Rangers franchise by strategically working with licensees across multiple categories including publishing, fashion and footwear, promotions and more.

Hasbro will also further activate the brand across their direct-to-consumer channel Hasbro Pulse and as part of its presence at major industry events like San Diego Comic Con.

Casey Collins, president of licensed consumer products at Hasbro, continued: “Playmates’ ability to interpret character-based story telling in highly detailed, innovative and affordable products has revitalised several iconic brands, they are the perfect fit to fully expand the Power Rangers franchise.

“While we’ll continue to provide oversight and direction on future POWER RANGERS product ranges, Playmates will leverage its action figure and accessory design, development and marketing expertise to create an entirely new play and collecting experience for fans of all ages. With two powerhouse companies coming together to support a powerhouse brand, the potential is limitless.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Poetic is now planning a wide range of babywear, accessories, maternity wear, family apparel, footwear and luggage for the brand, inspired by the colourful and positive imagery associated with Sesame Street throughout its many decades....
Initial Boat Rocker properties that Firefly will be representing in the US include Orphan Black, Orphan Black: Echoes, Beacon 23, Big Comfy Couch, Danger Mouse, Rainbow and Count Duckula....
New RHS licensee, Willsow will highlight its range of RHS Plantable Seed Paper Calendars and Plantable Christmas Crackers, while established partner Moorcroft will present its newest range of RHS art pottery....
The collaboration sees Hasbro adopting Fabacus' technology, Xelacore, to enhance its data management capabilities worldwide, initiating with a phased regional rollout across Europe, the Middle East and Africa....
With season three now streaming on Netflix, the Regency era of Bridgerton has been inspiring a number of licensees across some key categories....
Jazwares has revealed a significant milestone in the company’s European growth strategy by opening its latest wholly owned office in Bilbao, Spain, to service the Iberian market in 2025....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.