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Hasbro readies key brands for Comic-Con

Activity happening around Transformers, My Little Pony, Star Wars, Marvel among others.

Hasbro is returning to Comic-Con in San Diego this week, with the company’s portfolio of brands being represented in and around the popular convention.

From new product offerings through to sneak peeks at upcoming entertainment, the company will certainly be aiming to make its mark on its own booth, as well as with its partners.

A raft of activity will be taking place around Transformers, including two special panel sessions – Transformers Animation: Then & Now featuring voice actors from Transformers Robots in Disguise, and Transformers Generations: More Than Meets the Eye, which will give fans a look at never before seen content from digital series, Machinima, Transformers Combiner Wars.

Other brand activities will include poster giveaways, caricature sessions, meet and greets, plus representation from a number of consumer products licensees.

My Little Pony fans will be able to see the new My Little Pony Guardians of Harmony line, which features detailed figures based on favourite characters.

Voice talent from My Little Pony: Friendship is Magic will also be appearing at the brand’s panel on July 22.

Reveals are also planned for the eagerly awaited Rogue One: A Star Wars Story, plus Hasbro’s Marvel team will be celebrating the 75th anniversary of Captain America with a range of activities.

Hasbro will also be showing Yo-Kai Watch for the first time at Comic-Con, giving a sneak peek at the full line-up of toys on its booth.

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