Heinz has partnered with Paramount to launch a new limited edition pasta sauce inspired by The Godfather.
The sauce has been inspired by an iconic scene in the movie where character Peter ‘leave the gun, take the cannoli’ Clemenza shows Michael Corleone how to make his classic spaghetti and meatballs recipe.
Joining the Heinz pasta sauce range, it is available to purchase exclusively on heinztohome.co.uk and Waitrose nationwide from 28 February, plus Ocado from 1 March, for five weeks only.
“Paramount Pictures’ The Godfather remains one of the greatest films in cinema history,” commented Caio Fontenele, Heinz new ventures director. “And after we watched Clemenza teaching Michael how to make his perfect pasta sauce, alongside seeing a rising trend on social media of people replicating recipes from their favourite films and TV series at home, we knew it had to be Heinz that finally brought this iconic recipe to the nation.
“This unexpected yet iconic collaboration is set to unleash excitement and disruption in the pasta sauces category, whether you’re a long-time fan of The Godfather or just looking for a new great tasting pasta dish.”
Rebecca Jenkins, vp consumer products at Paramount Global, continued: “At Paramount, we are always looking for new and innovative ways to bring our beloved stories and characters to fans. Our collaboration with Heinz brings one of cinema’s most iconic meals from the big screen onto dinner tables and we can’t wait for fans to experience Clemenza’s mouth-watering pasta sauce in real life.”
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