New UK licensing campaign will explore product extensions such as new food categories, merchandise partnersh
Start Licensing’s Ian Downes finds examples on apparel, food and, erm, pub signs.
Start Licensing’s Ian Downes takes a look at some clever LEGO licensed lines.
Adam Bass on why a good name opens doors and makes people think.
Unique collectable cans released printed with company’s iconic designs.
Properties with strong licensing programmes named in annual survey.
Peppa Pig and PAW Patrol will feature on the new range of biscuits.
Greetings brand lines up with LEGO, Kellogg’s, Nike, Coca-Cola among others.
This year’s catalogue features deals across character and lifestyle lines.