Start Licensing’s Ian Downes takes a look at how Morrisons is using licensing in w
The licensees are among the companies celebrating award wins at last night’s inaugural Gift Awards.
Start Licensing’s Ian Downes finds examples on apparel, food and, erm, pub signs.
Start Licensing’s Ian Downes takes a look at some clever LEGO licensed lines.
Adam Bass on why a good name opens doors and makes people think.
New UK licensing campaign will explore product extensions such as new food categories, merchandise partnersh
Unique collectable cans released printed with company’s iconic designs.
Properties with strong licensing programmes named in annual survey.
Peppa Pig and PAW Patrol will feature on the new range of biscuits.