Start Licensing’s Ian Downes takes a look at how Morrisons is using licensing in w

The new product is being launched through the new Heinz ventures division, which was foun

Start Licensing’s Ian Downes finds examples on apparel, food and, erm, pub signs.

Start Licensing’s Ian Downes takes a look at some clever LEGO licensed lines.

Adam Bass on why a good name opens doors and makes people think.

The licensees are among the companies celebrating award wins at last night’s inaugural Gift Awards.

New UK licensing campaign will explore product extensions such as new food categories, merchandise partnersh

Unique collectable cans released printed with company’s iconic designs.

Properties with strong licensing programmes named in annual survey.