Start Licensing’s Ian Downes gets confirmation this week that licensing, collaborations and partnerships are

Start Licensing’s Ian Downes spots some great examples this week of brands working collaboratively w

The pink vegan mayo with BBQ sauce comes following Heinz teasing fans about whether

Heinz has partnered with Paramount to launch a new limited edition pasta sauce inspired

Start Licensing’s Ian Downes takes a look at how Morrisons is using licensing in w

Start Licensing’s Ian Downes finds examples on apparel, food and, erm, pub signs.

Start Licensing’s Ian Downes takes a look at some clever LEGO licensed lines.

Adam Bass on why a good name opens doors and makes people think.

The new product is being launched through the new Heinz ventures division, which was foun