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Hy-Pro inks UEFA Euro 2024 deal

Hy-Pro International has confirmed a pan-European licensing deal with Fanatics for UEFA Euro 2024, being played in Germany next year.

The deal covers multiple product categories including play balls, drinkware, bags, goals and accessories, with products launching from April 2024.

“We are delighted to have secured the licensing rights for this event,” commented Blake Taylor, sports category manager at Hy-Pro. “Following the World Cup in Qatar last year, it’s great to have a major football tournament back during the traditional summer period and to have it in such a football mad country as Germany is very exciting. We look forward to working with all of our key retailers to deliver a truly incredible event.”

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