Immediate Media is teaming up with MGA Entertainment to bring fashion doll brand, Rainbow High to life in magazine form.
Rainbow High is an inclusive line of fashion dolls and accessories first introduced in 2020 by MGA that includes characters representing all the colours of the rainbow.
An animated series aired the same year on YouTube and became available on Netflix globally in March 2021.
The brand encourages kids to continue to stay authentic to who they are as they grow older, with a core value of the Rainbow High brand being ‘letting your true colours shine’.
The four-weekly magazine will include activities to ‘ignite’ young readers’ imagination and artistic skills.
“We’re thrilled to launch Rainbow High Magazine, offering an immersive experience into the colourful, vibrant and ever-evolving world of Rainbow High,” commented Alex Coates-Newman, youth and children’s publisher at Immediate Media.
Sarah Fletcher, vp of licensing (UK, Middle East and Africa) at MGA Entertainment, continued: “The new Rainbow High magazine provides fans with another touchpoint to interact with their favourite brand and allows them to enter a new world of entertainment and creative expression, encouraging them to let their true colours shine.”