Immediate Media launches new Rainbow High magazine

Immediate Media is teaming up with MGA Entertainment to bring fashion doll brand, Rainbow High to life in magazine form.

Rainbow High is an inclusive line of fashion dolls and accessories first introduced in 2020 by MGA that includes characters representing all the colours of the rainbow.

An animated series aired the same year on YouTube and became available on Netflix globally in March 2021.

The brand encourages kids to continue to stay authentic to who they are as they grow older, with a core value of the Rainbow High brand being ‘letting your true colours shine’.

The four-weekly magazine will include activities to ‘ignite’ young readers’ imagination and artistic skills.

“We’re thrilled to launch Rainbow High Magazine, offering an immersive experience into the colourful, vibrant and ever-evolving world of Rainbow High,” commented Alex Coates-Newman, youth and children’s publisher at Immediate Media.

Sarah Fletcher, vp of licensing (UK, Middle East and Africa) at MGA Entertainment, continued: “The new Rainbow High magazine provides fans with another touchpoint to interact with their favourite brand and allows them to enter a new world of entertainment and creative expression, encouraging them to let their true colours shine.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
GGFremontCompany500x500
 
US food manufacturer The Fremont Company has appointed brand licensing boutique Golden Goose to develop its strategic licensing programme internationally for the Mississippi Barbecue brand....
PoeticBrandsXbox500x500
 
The partnership was supported by Xbox’s European licensing agency Tinderbox, the specialist digital division of Beanstalk....
AnthonyGarnon500x500
 
Titan Entertainment Group has welcomed Anthony Garnon to lead its Titan Merchandise team and Forbidden Planet direct to retail team....
BeagleScout500x500
 
WildBrain CPLG is attending Korea’s largest interior design and lifestyle exhibition, The Seoul Living Design Fair 2024, with a comprehensive range celebrating the 50th anniversary of the Beagle Scouts from the character brand....
TalkingTom500x500
 
Prism Licensing has been tasked with collaborating with local partners to further grow and expand the licensing programme for the property....
HeinzGodfather500x500
 
Heinz has partnered with Paramount to launch a new limited edition pasta sauce inspired by The Godfather....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.