Windows at London flagship feature licensed brands including L.O.L. Surprise and Little Baby Bum.
MGA’s unboxing toy brand takes top five spots in latest NPD listing.
Licences driving toy sales in 2019, says NPD, accounting for 23% of the market overall.
Including Disney Store Oxford Street opening a dedicated haven for Star Wars and Marvel fans.
New themed bedding collection for MGAE brand to launch this autumn.
We delve into the licensing life of MGA Entertainment’s senior director of licensing.
Hour-long adventure due to air in Vue cinemas across the UK later this month.
Sarah will work across brands including L.O.L. Surprise, Little Tikes and Num Noms.
Licensor is looking to expand its team with a retail licensing manager.