IOC launches The Olympic Shop as Paris 2024 marks 1,000-day countdown

The International Olympic Committee has launched a unified online Olympic shop, as Paris 2024 marks its 1,000-day countdown to the opening of the next Olympic Summer Games.

Developed in collaboration with Fanatics, the online store marks the first time that fans will have access to Olympic-branded merchandise from past, present and future Olympic and Paralympic Games in a single, unified store.

Through the Olympic Shop, fans will be able to purchase official Olympic and Paralympic Games merchandise produced by licensees and suppliers appointed by the IOC and the Organising Committees of the upcoming Games editions, Paris 2024, Milano Cortina 2026 and LA28.

“This is an exciting launch for us, as fans from an increasing number of territories will be able to purchase official Olympic merchandising and connect with the magic of the Olympic Games ahead of each edition,” commented Timo Lumme, md of IOC Television and Marketing Services.

“We are looking forward to collaborating on this new shop with the Organising Committees of Paris 2024, Milano Cortina 2026 and LA28 to engage with a broader fanbase and offer collectables and goods that convey the values of the Olympic Movement, in line with the IOC global licensing strategy.”

The Olympic Shop will offer the largest assortment of Olympic-branded merchandise to date, with three core licensing collections:

  • The Olympic and Paralympic Games Collection celebrates each upcoming Olympic and Paralympic Gamesand includes branded products such as accessories, fan gear and apparel. Products from Paris 2024 are available from today (28 October), with Milano Cortina 2026 and LA28 collections coming soon.
  • The Olympic Heritage Collection offers products featuring art and design elements from previous Games editions such as apparel, mascots and souvenirs.
  • The Olympic Collection targets a young and active audience through unique branded products exclusively available online and at The Olympic Museum Shop in Lausanne, Switzerland including toys and games, bags, stationary items and sports equipment.


The different collections are currently available in the US, Mexico and Europe (including France, UK and Switzerland) and will expand further by summer 2022, with exclusive product launches along the way.

The Olympic Shop complements the Olympic store on Tmall, developed in collaboration with worldwide Olympic and Paralympic partner Alibaba and which remains the official platform for Chinese fans to purchase official Olympic and Paralympic products.

Edouard Bardon, licensing md at Paris 2024, said: “The Official Olympic Shop is a new and unique way to share the dynamism of the Games with as many people as possible, starting from today, 1,000 days before the Opening Ceremony of the Paris 2024 Games.

“Over the next three years, Paris 2024 will unveil more than 10,000 licensed products accessible to everyone. The first products are already available on the online shop, and we will gradually offer new products as we go along in order to satisfy all desires and all audiences until 2024.”

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