JoJo Maman Bébé launches fifth Elmer collection

Maternity wear and preschool retailer, JoJo Maman Bébé has launched its fifth clothing collaboration with Elmer the Patchwork Elephant.

The direct to retail deal was brokered by Metrostar, with the range being merchandised in all 80 stores and online from this month (January).

Collection number five features ten pieces including dresses and sleepsuits with unique Elmer prints and hoodies, tops and leggings with JoJo’s eponymous navy Breton and character appliques. It will be supported by a ‘Buy Two Get a Free Elmer Book’ promotion and in-store storytelling and will be merchandised alongside Elmer products from licensees Rainbow Designs and Robert Frederick and the Elmer books.

“We are delighted to continue our collaboration with Elmer,” commented Mel Brown, design and buying director at JoJo Maman Bébé. “The story of Elmer celebrating diversity resonates closely to the ethics at the heart of JoJo Maman Bébé, while the aesthetics suit our fun and colourful design handwriting. Our customers love the joy Elmer brings with the clothing often being firm favourites with little ones.”

Paul Black, brand director at Andersen Press, continued: “It’s such an exciting moment for us seeing a brand-new Elmer collection from the JoJo Maman Bébé team, and this collection is full of gorgeous graphics and eye-catching patterns using our beloved patchwork elephant. It’s really exciting to be able to give back to the JoJo customer with our free book offer and hope we can inspire a new generation of readers.”

Claire Potter, founder of Metrostar, added: “JoJo Maman Bébé was one of the first partners we signed to the Elmer programme as its new licensing agent back in 2017. It has been a joy to see how their design team have kept the collaboration fresh by creating their own fabulous Elmer prints, inspired by David McKee’s Elmer aesthetic. There are always big smiles on faces when the first concepts arrive.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
GGFremontCompany500x500
 
US food manufacturer The Fremont Company has appointed brand licensing boutique Golden Goose to develop its strategic licensing programme internationally for the Mississippi Barbecue brand....
PoeticBrandsXbox500x500
 
The partnership was supported by Xbox’s European licensing agency Tinderbox, the specialist digital division of Beanstalk....
AnthonyGarnon500x500
 
Titan Entertainment Group has welcomed Anthony Garnon to lead its Titan Merchandise team and Forbidden Planet direct to retail team....
BeagleScout500x500
 
WildBrain CPLG is attending Korea’s largest interior design and lifestyle exhibition, The Seoul Living Design Fair 2024, with a comprehensive range celebrating the 50th anniversary of the Beagle Scouts from the character brand....
TalkingTom500x500
 
Prism Licensing has been tasked with collaborating with local partners to further grow and expand the licensing programme for the property....
HeinzGodfather500x500
 
Heinz has partnered with Paramount to launch a new limited edition pasta sauce inspired by The Godfather....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.