British artisan designer, Julie Dodsworth has created a promotional video to act as a tour of her new products and designs, in lieu of not being able to attend physical trade shows.
The film has been widely distributed and has resulted in a number of orders from retailers. In addition to this, several new licensees have come on board including Deva Designs (giftwrap and gift bags), while My Gifts Trade has added new designs to its existing collection. Julie has also recently worked with Kew Gardens and The Woodland Trust to create bespoke designs which feature on products sold exclusively in their retail outlets.
With Start Licensing handling the CP programme in the UK, Jewel Branding has been appointed to look after the US and Canada.
Ian Downes commented: “Julie really knows her audience well as she has a direct dialogue with retail buyers. Investing in a bespoke promotional film was a smart move from Julie that has been rewarded with increased orders.”