Kennedy Publishing readies new Bing proposition

Publisher teams with Acamar Films for the launch of Box of Bing this month.

Kennedy Publishing has teamed up with Acamar Films for the launch of a new concept this month.

Box of Bing will be priced at £3.99 and packaged in a branded carry case. The six-weekly title is aiming to appeal to consumers looking for reduced plastic, value for money, educational support and creative content.

The fully branded carry box packaging features a 16-page craft magazine, a 16-page colouring magazine, two fold-out sticker sheets, a fold-out poster, giant sticker story and lots of creative gifts, from paint pots and crayons to cookie cutters and craft supplies.

“Each issue of Box of… Bing is theme-driven and bursting with interactive content that taps into Bing’s core values of playful learning and emotional nurturing,” commented Sophie Prewett, editor of the title. “The imaginative activities and creative gifts are designed specifically to support learning and celebrate the noisy, joyful, messy reality of preschool life.”

Bing will also feature on arty and educational activity spreads as part of Kennedy Publishing’s compilation titles, Busy Time and Get Busy.

Sophie Rowlands, licensing director at Kennedy Publishing, added: “We are delighted to be partnering with Acamar on a brand new magazine product that has really excited retailers.

“Bing Bunny is going from strength to strength, making it the perfect time to launch Box of Bing for a new generation of young fans. With high quality editorial, design and gifts, backed by strong support at retail, we’re confident this product will be a great success.”

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