The two brands have joined forces to create a playful storage solution called BYGGLEK.
The LEGO Group and IKEA have taken the wraps off their eagerly awaited collaboration – with the two brands joining forces to create a playful storage solution called BYGGLEK.
Consisting of a series of storage boxes with LEGO studs and a special LEGO brick set, the new BYGGLEK collection aims to encourage play and infuse more fun into storage around the home. The BYGGLEK collection will start to be available in existing IKEA retail channels throughout Europe (except Russia) and North America from October 1.
A full global roll out is planned for 2020.
There will be four different products in the range – one set of three small boxes, two sets of bigger boxes and one set of LEGO bricks to kick start the experience. BYGGLEK can also be used with any existing and future LEGO elements, as the studs used on the lid and front are part of the LEGO System in Play (which enables children to build and rebuild their own stories).
“BYGGLEK is more than boxes. It is storage and play intertwined,” explained Rasmus Buch Løgstrup, designer at the LEGO Group. “BYGGLEK provides families with a product range that helps create space for more play in their everyday – fuelling creativity, making it possible to have more fun together. It’s a possibility to play, display the cool creations and return to it to replay, remake, recreate or start over. BYGGLEK is all about endless possibilities, just like the LEGO System in Play.”
Andreas Fredriksson, designer at IKEA of Sweden, continued: “Where adults often see mess, children see a stimulating creative environment, and BYGGLEK will help bridge the gap between these two views to ensure more creative play in homes around the world.
“Plus, the BYGGLEK collection match perfectly with other IKEA products, making it possible to have your children’s creativity becoming a nice and unique piece of decoration at home.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
