Activision Blizzard adds new licensees as focus on esports and brand collabs continues.
Stars of new film unite to support $5m donation to benefit children’s hospitals.
Move follows tie up with WWF to support demand for sustainably sourced plastic.
New deal includes construction sets, animated content and a lifestyle line.
Including the L&M drive for The LEGO Ninjago Movie kicking off.
Brand-led initiative sees retailer give away millions of trading cards for first time.
Marina Edwards brings key experience from FMCG sector to new role.
Star Wars: The Last Jedi lines to launch on September 1; global retail activity planned.
Mayor of London Sadiq Khan officially opens the world’s largest LEGO store.