This ad will be closed automatically in X seconds.

LEGO Friends, Panini UEFA Euro 2020 Sticker Collection among Amazon Prime Day top sellers

Prime Day 2021 was also the biggest two-day period ever for Amazon’s third party sellers globally.

LEGO F.R.I.E.N.D.S 25th Anniversary Collectors Set and Panini’s UEFA Euro 2020 Sticker Collection were among the best sellers in the toy category in the UK on this year’s Amazon Prime Day.

The event – which ran on 21-22 June – saw more than 250 million items purchased by Prime members worldwide.

It was the biggest two-day period ever for Amazon’s third party sellers globally, nearly all of which are small and medium-sized businesses.

In the two-week lead up to Prime Day, customers spent $1.9 billion on small business products during the ‘Spend £10, Get £10’ promotion period worldwide, more than a 100% year on year increase compared to the Prime Day 2020 promotion.

Other best sellers in the UK with licensing interest included the LEGO Harry Potter Collection for Nintendo Switch.

The most popular item purchased during Prime Day in the UK was the Fire TV Stick 4K Ultra HD with Alexa Voice Remote.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Mattel_OG
 
Mattel is accelerating its expansion into console games with the announcement of a multi-year strategic partnership with Outright Games, beginning with three new games for all consoles and PC, slated for release before the end of this year....
FiveNightsFreddy500x500-500x500
 
Jazwares has entered into a multiyear global toy licensing agreement with Scottgames LLC to produce a toy line inspired by the survival horror video game and film franchise Five Nights at Freddy’s. ...
J.G
 
Jane Garner’s funeral/celebration of life will be held on Friday 31 May...
Hasbro_music
 
Adding to its ever-expanding music portfolio, Hasbro has announced the summer release of Peppa's Party: The Album, the fifth studio release from beloved global preschool icon Peppa Pig, who is celebrating her 20th birthday this year....
Peter Rabbit
 
Penguin Ventures has announced its renewed long-term agency agreement with Sony Creative Products (SCP) in Japan for The World of Peter Rabbit, on behalf of brand owner and Beatrix Potter’s original publisher Frederick Warne & Co Ltd....
Brawl_Stars
 
Supercell is expanding its partnership with WildBrain CPLG to bring Brawl Stars consumer products to millions of fans across the globe....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.