Start Licensing’s Ian Downes switches supermarkets this week and finds further evidence of licensing play

Company will launch trading card collection in Poland following deal with Halo Brands Group.

Collection launches from 25 March featuring 678 stickers from 24 qualifying teams for tournament.

Start Licensing’s Ian Downes receives a reminder how well produced licensed products resonate with consum

Official trading card collection for the tournament will launch on Thursday February 18.

The FA’s Damian Treece, on why we’re at a tipping point for women’s football.

Source sits in the dugout with The FA’s Damian Treece to talk licensing tactics.

The Source chats to The FA’s Charlotte Hughes about what’s in-store off the pitch.

Start Licensing’s Ian Downes spots two examples of successful long-term deals.