This ad will be closed automatically in X seconds.

LEGO celebrates Atari’s 50th anniversary with new set

The LEGO Group has revealed the new LEGO Atari 2600 set – a nostalgic recreation of one of the most famous video game consoles of all time.

The iconic Atari VCS/2600 was an instant hit when introduced in 1977 and the new LEGO set is based on the four-switch revision which debuted in 1980. The release of the new LEGO set also comes in celebration of Atari’s 50th anniversary.

Activate challenge mode as you build your own console in brick form and take a nostalgic journey uncovering features such as the controller with a joystick that moves to feel just like the original. Brick builders and gamers alike will enjoy sliding open the front and unveiling a pop-up scene from an 80’s gaming room, reviving memories of hours spent trying to get a new high score.

The set also includes three video game cartridges of iconic Atari games in brick format: Asteroids, Adventure and Centipede. The cartridges can be stored in a case and built into mini versions of the games. In addition, the console includes a switch to select whether you have a colour or black and white television.

“The Atari 2600 was one of the most memorable gifts I got as a kid,” commented LEGO designer and Atari fan, Chris McVeigh. “I recall spending hours and hours in front of the TV, absolutely amazed that I could play arcade games in my own home. There were so many legendary titles, too, including Asteroids, Adventure and Centipede.

“This is why it has been such an incredible experience to bring two icons together, Atari and LEGO, in this awesome set. We hope that building this classic console takes you back to those halcyon days when a handful of pixels meant a world of adventure.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
job
 
A vp product and marketing creative is being sought for the management of all licensed product design, assets and style guides for Silvergate Media’s portfolio of kids brands....
Erve500x500
 
Ambitious apparel specialist, Erve has its sights on being the go-to partner for NFT licensing apparel collections in the UK and Europe following its latest deal....
Danilo500x500
 
Sales soar as publisher’s official licensed calendar celebrates England’s fabulous Euro 22 triumph....
IDnew500x500
 
Industry charity The Light Fund will be hosting a 'meet and greet' social walk in London on Friday 26 August....
WildBrain500x500
 
The company will now work closely with WildBrain CPLG to capitalise on the licensing partnerships across Australia and New Zealand....
Henriessmall500x500
 
A number of licensees in the greeting cards category are celebrating this week, having been named as finalists in The Henries 2022....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.