Licensed names shine as Progressive Preschool Awards winners crowned

A host of licensed names were among the winners at yesterday’s (15 November) Progressive Preschool Awards 2022, as the industry helped to celebrate 10 years of the popular event.

Hosted by Charlie Baker and taking place at the Royal Lancaster London, guests were treated to a host of entertainment – including a pre-lunch speech from Dragons’ Den investor, Touker Suleyman.

The uplifting grand finale of the afternoon saw Stephen and Karen Hewitt awarded with the Outstanding Achievement accolade – having started from their garage, the online retailer is now a £50+ million business.

Licensed winners included:

Best Retailer Initiative

  • #PlantWithPeppa at Asda


Best Preschool Apparel Range

  • My First Years X Disney from Dennicci (pictured above)


Best Licensed Toy Range

  • Paddington Range from 8th Wonder Toys


Best Preschool Publishing Range

  • We’re Going On A Bear Hunt Activity Books, Walker Books


Best Preschool Gift Range

  • The Gruffalo Baby Collection for Primark from Fizz Creations


The Eco Award

  • Fun To Learn Peppa Pig Bag o’ Fun’, Redan Publishing


The Marketing Award

  • The Very Hungry Caterpillar at Kew Gardens from Rocket Licensing


What Parents Love

  • Disney


Outstanding Achievement

  • Stephen and Karen Hewitt (


To read the full list of winners, simply click on this link.

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