We’re Going on a Bear Hunt, Where’s Wally? and Star Wars all line-up for 2019.
David Riley outlines the brands, licences and authors driving the category.
Let’s take a leaf out of Ready Brek’s book, says Pink Key Consulting’s Richard Pink.
Deals in place with Ready Brek, Whitbread & Premier Inn, with more being eyed up.
Pindy O’Brien becomes licensing and retail development director, UK and Europe.
Walker Books’ Julia Posen chats about the company’s classic children’s characters.
Partnerships with family-friendly brands planned as part of celebrations.
Julia will now explore new opportunities in the international marketplace.
Partnership secured to bring We’re Going on a Bear Hunt to the Island in 2018.