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“Licensors are being open to a lot more opportunities”

Park Agencies’ Mark Lindsay on licensors being more flexible and the older generation becoming online shoppers.

As we move into Q4 and planning continues apace for 2021, catches up with a selection of licensees across categories to ask them about the biggest challenges facing their business as we head towards the year-end, but also the biggest positive they are taking from 2020.

Today: Mark Lindsay, licensing sales manager, Park Agencies.

“The biggest challenge for us as we head towards Q4 and into 2021 is the uncertainty on the high street and what impact this has on the customer.

No one knows what restrictions or guidelines will be put into place next, and we know this can change on a daily basis. Q4 is a big quarter for all of us in the industry.

The biggest positives we can take from this year is we have seen licensors being open to a lot more opportunities and being more flexible in the way we work together.

Online retail has really thrived in this period and the rise of the older generation becoming online shoppers and changing shopping habits.”

This feature originally appeared in the autumn 2020 edition of Licensing Source Book. To read the full publication, click on this link.

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