Tikiboo, Trademark Products and Fizz Creations on board, while John Adams also renews deal.
Lisle Licensing has kicked off 2021 with further growth for the Tetris brand, which it represents in the UK.
The first launch of the New Year came in the form of a capsule collection of athleisure apparel from Tikiboo.
In addition, Trademark Products has been signed up to develop an apparel daywear range which will launch at retail for autumn/winter 2021. In line with the brand’s bold colours, Trademark Products will focus on soft lines which appeal to the Tetris fanbase who want to embrace their support for the brand beyond traditional gameplay.
Meanwhile, Fizz Creations will also launch a Tetris AW21 giftware range which will include a Tetris Tetrimino waffle maker that creates waffles in the game’s iconic shapes.
On top of this, long standing UK board game licensee, John Adams has renewed its deal for a further three years.
“As the video gaming industry continues to surge, and particularly retro gaming, so does the popularity of Tetris which will celebrate its 40th year in 2024,” commented Francesca Lisle, md of Lisle Licensing. “We are delighted to kick off 2021 with two new licensees in categories which will further strengthen the brand’s position in the UK, as well as continue the Tetris partnership with John Adams.”
Zoe Ryan, marketing manager at Fizz Creations, added: “We’re all about fun and novelty at Fizz Creations, so are excited to partner with Tetris to launch the waffle maker – Tetrimino shaped waffles… what’s not to love!”