New collaboration revolves around the nostalgia of the Smiley brand.
Activewear brand secures two-year licensing deal for leggings and accessories.
Sales up +50% and royalty income up +245% for the first half of the year.
Gym legging expert teams with Sanrio for new character activewear collection.
Director of fitness wear specialist Tikiboo on licensed collabs & running marathons.
Collab sees new Candy Crush-inspired activewear launch on November 1.
Funky gym legging specialist adds new Halloween and Christmas designs.