As the build up continues to the Rugby World Cup 2023, sportswear brand Macron and World Rugby have unveiled the tournament’s official merchandise line.
The partnership was secured by World Rugby’s global master licensee, IMG.
Inspired by the French tricolour, the line predominantly features the host nation’s characteristic blue, white and red colours and includes products for men, women and children.
There are two main collections: the Event Collection and the Capsule Collection.
The Event Collection includes t-shirts, polos, and sweatshirts featuring designs based on the tournament’s logo, as well as comfortable, high-performance rainproof and thermal jackets.
Meanwhile, the Capsule City Collection pays homage to the 10 French cities that will host the matches and consists of a selection of t-shirts and sweatshirts featuring the ‘Mobius’ graphic present in the tournament’s logo. The collection also includes a wide range of accessories like caps, berets, gym bags and scarves, all customised with the names of the host cities and the official logo.
As the Official Sports Apparel Supplier of Rugby World Cup 2023, Macron has also designed kits for the tournament’s referees and linesmen, staff and volunteers.
All items in the official merchandise line will be available at the RWC 2023 official online store, while the collection will also be available in all stadiums and fanzone stores during the tournament, which runs from 8 September to 28 October, 2023.