This ad will be closed automatically in X seconds.

Macron scores with Rugby World Cup 2023 and IMG

As the build up continues to the Rugby World Cup 2023, sportswear brand Macron and World Rugby have unveiled the tournament’s official merchandise line.

The partnership was secured by World Rugby’s global master licensee, IMG.

Inspired by the French tricolour, the line predominantly features the host nation’s characteristic blue, white and red colours and includes products for men, women and children.

There are two main collections: the Event Collection and the Capsule Collection.

The Event Collection includes t-shirts, polos, and sweatshirts featuring designs based on the tournament’s logo, as well as comfortable, high-performance rainproof and thermal jackets.

Meanwhile, the Capsule City Collection pays homage to the 10 French cities that will host the matches and consists of a selection of t-shirts and sweatshirts featuring the ‘Mobius’ graphic present in the tournament’s logo. The collection also includes a wide range of accessories like caps, berets, gym bags and scarves, all customised with the names of the host cities and the official logo.

As the Official Sports Apparel Supplier of Rugby World Cup 2023, Macron has also designed kits for the tournament’s referees and linesmen, staff and volunteers.

All items in the official merchandise line will be available at the RWC 2023 official online store, while the collection will also be available in all stadiums and fanzone stores during the tournament, which runs from 8 September to 28 October, 2023.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

A new globally-focused brand and communications agency has opened its doors, supporting a roster of clients in the consumer products, entertainment and charitable sectors....
notjust clothing has teamed up with Unilever to bring out a range of tasty festive knits for three of Britain’s most popular grocery brands - Marmite, Pot Noodle and Colman’s Mustard....
HarperCollins Children’s Books has retained the rights to publish Bing TV tie-in picture books, novelty books, soft learning books, colouring, sticker and activity books in Europe, as well as a selection of other territories until 2027....
The Point.1888 has been busy securing multiple new licensees for the HarperCollins Children’s Books’ publishing brands, in the centenary year of Judith Kerr's birth....
The American fashion and lifestyle brand has reprised its collaboration with Disney to create a new collection of apparel, accessories and lifestyle goods to celebrate the studio's 100th anniversary....
Spring Fair has confirmed a major upgrade to its content experience for the next show taking place 4-7 February 2024 at NEC Birmingham....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.