The Mad Beauty team will be unveiling three new Disney collections, as well as a trio of trend-led ranges at next month’s Spring Fair.
The Disney 100 Years of Wonder range has been designed to ‘surprise and delight’ says the company, with each piece featuring an interactive element based on classic animation and movie making techniques.
The special collection features classic character art and interactive moving elements from movie theatre, camera and lenticular-inspired packaging to flip book face masks, lip balms and a puppet-inspired Mickey nail file.
Pure Princess also joins the Disney line-up, shining a spotlight on the Disney Princesses with new innovations and bestselling formats across cosmetics, skincare, bath and body care, with artwork created exclusively for Mad Beauty.
In addition, ahead of The Little Mermaid release, an Ariel-inspired collection features nostalgic styling from the original release with ‘shellfie’ ready bath, body and beauty in ocean-inspired prints and iridescent finishes.
Meanwhile, new lines from Mad Beauty’s own label include Mystic Magic – which aims to bring a touch of wonder to daily routines – Bursting with Pride, ready for festival season; and Gnome Matter What, which features unique gifts full of ‘garden charm’.
“We are super excited to launch our newness at Spring Fair and show customers what we have been working on,” commented Julia Cash, creative director at Mad Beauty. “This year also marks Disney’s 100th anniversary and we are celebrating Disney’s 100 Years of Wonder with an innovative collection inspired by the art of movement.”