Magic Light Pictures kicks off UK licensing drive for Pip and Posy

Magic Light Pictures has secured its first raft of licensing partners for its new preschool series, Pip and Posy.

Leading the way from independent children’s publisher Nosy Crow, is TV tie-in publishing. As publisher of the original classic picture books illustrated by Axel Scheffler that inspired the series, the new range of board, activity, sticker and lift-the-flap formats will aim to showcase the show’s CGI artwork in creative ways.

In addition, Amscan International has signed for dress-up, balloons and party goods, while Ravensburger will be producing Pip and Posy puzzles and games.

To kick everything off, a bespoke online store in partnership with Star Editions can be found at, offering an initial capsule collection of ten products.

In addition, Pip and Posy will feature as one of six children’s brands alongside Channel 5’s Milkshake! Monkey and the Milkshake! presenters in a new Milkshake! Live Show, touring nationwide from 12 February 2022 through to 2023.

“We are thrilled with the way audiences have taken Pip and Posy to their hearts,” said Daryl Shute, brand director at Magic Light Pictures. “As these two best friends set out on their global travels, we’re excited that fans will be able to connect with them ever more closely and look forward to welcoming even more licensed opportunities soon.”

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