Mattel is accelerating its expansion into console games with the announcement of a multi-year strategic partnership with Outright Games, the leading publisher of family friendly interactive entertainment. The partnership begins with three new games for all consoles and PC, slated for release before the end of this year: Matchbox Driving Adventures, Monster High: Skulltimate Secrets, and Barbie Project Friendship.
Mattel’s partnership with Outright Games underscores its strategy to deepen engagement in the digital games sector, leveraging iconic brands to create compelling experiences for a global market. In 2023, Mattel Digital Games achieved a significant milestone, reaching 48m monthly active players, driven by successes such as Barbie DreamHouse Tycoon and Hot Wheels Unleashed 2: Turbocharged. As Mattel nears its 80th anniversary, the company is poised to expand its digital footprint by introducing more games across more platforms, resonating with fans of all ages.
“Mattel is moving full steam ahead in its commitment to delivering fun, innovative digital gaming experiences that will broaden the universe of its many beloved franchises for fans worldwide,” said Mike DeLaet, global head of digital gaming at Mattel. “A critical component of this strategy is choosing the right partners, which is why we’re very pleased to announce this multiyear partnership with Outright Games.”
Stephanie Malham, managing director at Outright Games, commented: “At Outright Games we pride ourselves in expanding the worlds of iconic IPs into cherished video games. Working with Mattel offers a fantastic opportunity to merge our combined expertise to create engaging and accessible new video games with Mattel’s beloved global franchises. We are so excited to see this relationship evolve as we move forward to bring Barbie, Monster High and Matchbox fans of all ages a fresh and exciting way to enjoy these beloved franchises.”
The new games will be designed to deliver a wide range of experiences, from high-speed competitive driving adventures from Matchbox to stories that emphasise teamwork and foster friendship from Barbie and Monster High. Further details for each game, including release dates and features, will be announced in the coming months.
