Mattel has secured a multi-year agreement with SpaceX – founded by Elon Musk – to create and market products that inspire children and collectors alike to tap into their inner space explorer.
In 2023, Mattel will begin releasing SpaceX-inspired toys under its Matchbox brand. Simultaneously, astro-inspired collectables will start to debut on Mattel Creations, Mattel’s collaboration and direct to consumer platform.
“We take pride in our ability to create products and experiences that honor cultural moments and inspire humankind,” commented Nick Karamanos, svp entertainment partnerships at Mattel. “As space exploration advances more quickly than ever before, we are thrilled to work with SpaceX and help spark limitless play patterns for the space explorer in every kid.”
Brian Bjelde, vp at SpaceX, added: “At SpaceX, we believe that a future in which humanity is out among the stars is fundamentally more exciting than one in which we are not.
“We look forward to working with Mattel to help inspire the next generation of space explorers and enthusiasts.”