This ad will be closed automatically in X seconds.

McDonald’s launches new Paddington Happy Meal

The Copyrights Group and McDonald’s have teamed up to launch the first ever Paddington Happy Meal.

The collaboration – which launches today (29 June) in all UK and Ireland stores and for pick up or McDelivery and runs until 2 August – features themed packaging, a range of ten Paddington toys featuring the character in new outfits and a choice of two books from HarperCollins’ Children’s based on The Adventures of Paddington TV series (The Magic Trick and The Monster Hunt).

Inspired by Paddington’s values of kindness and curiosity, the offer aims to encourage children to follow their hearts and to wholeheartedly embrace new experiences.

The ‘I Believe Bears’ campaign introduces a diverse and inclusive range of aspirational and imaginative Paddington toys including a dancer, magician and astronaut among others.

Paddington activity sheets and games are also available online on McDonald’s Family Fun Hub.

The Adventures of Paddington Happy Meal toys and in-store communications were designed by McDonald’s long-term partner, customer engagement agency, the Marketing Store.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LLB500x500
 
Laurence Llewelyn-Bowen will be at the show in person for The Great British Card Company greeting cards launch....
MittensPants500x500
 
Production, distribution and rights management company, Thunderbird Entertainment Group has formalised its consumer products operations under the new Thunderbird Brands banner....
Josh500x500
 
The study also revealed that children are expressing their fandoms an average of 3.5 different ways - making fandoms a lot more comprehensive than just watching a video or playing a game....
MashaShein500x500
 
Shein has secured a deal with Animaccord for the rights to develop a new apparel and accessories collection for Masha and the Bear....
POCExpo500x500
 
The discussion will make up just part of Products of Change full roster of activity at Licensing Expo which includes a series of industry-first Roundtable Sessions and a sustainable product showcase from POC members....
NHMJoanie500x500
 
The new 18-piece limited edition collection has once again been inspired by the Museum’s collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.