Start Licensing’s Ian Downes on the return of McDonald’s and its Happy Meals and

“Its iconicity will always remain and it continues to find new ways of captivating glo

Start Licensing’s Ian Downes turns his attention to ice cream and ice lollies and

Available until 20 December, the Happy Meal includes branded packaging and a choice of

Start Licensing’s Ian Downes spots two examples of successful long-term deals.

Start Licensing’s Ian Downes checks out two new licensing-led retail loyalty promotions.

Start Licensing’s Ian Downes ponders on classic brands and keeping them fresh.

Countries will include Spain, Italy, Germany and Austria, with the Happy Meals featuring a l

From bookies to burgers, it’s been a varied week of licence spotting for Ian Downes.