New Happy Meal promotion runs across the UK and Ireland until March 17.
Happy Meal initiative will run through 2020 and follows on from two previous successful campaigns.
World’s biggest retailers to take on the digital evolution and ailing high street at Ret
Start Licensing’s Ian Downes turns his attention to ice cream and ice lollies and
Appointment of The Joester Loria Group follows arrival of Golden Arches Unlimited online store.
Golden Arches Unlimited includes a rotating seasonal selection of products.
Start Licensing’s Ian Downes spots two examples of successful long-term deals.
Start Licensing’s Ian Downes checks out two new licensing-led retail loyalty promotions.
Start Licensing’s Ian Downes ponders on classic brands and keeping them fresh.