MGM builds momentum for hotly tipped Wednesday debut

The creepy, kooky, mysterious and spooky Addams Family is headed back on screen and MGM is busy building out a wide licensing programme for the highly anticipated new Wednesday series.

Spanning across all categories, MGM’s robust line-up of new products and partners will include apparel, collectables, gaming and more.

The new series – which will debut on Netflix worldwide on 23 November and has been created by Tim Burton – follows Wednesday Addams’ years as a student at Nevermore Academy where she attempts to master her psychic ability, thwart a monstrous killing spree that has terrorized the local town and solve the murder mystery that embroiled her parents 25 years ago – all while navigating her new and very tangled relationships at Nevermore.

The licensing programme includes the likes of Hot Topic with a full collection of t-shirts and dresses; Wednesday-inspired costumes from Rubies; and Funko collectable figures.

Leaning into the style and feel of the new series, MGM is also looking to expand the Halloween family into a year-round programme with merchandise across a broad range of categories, such as apparel, costumes, accessories, gift and novelty, collectables, interactive games and more from numerous licensees to be announced over the coming months.

“The Addams Family has been a fan favorite for viewers across generations and with this new Wednesday series, we are looking forward to bringing their creepy and strange antics to a brand new audience,” commented Robert Marick, evp of global consumer products and experiences at MGM. “We are building out a broad licensing programme that truly captures the core themes and feel of Wednesday through exciting new products for everyone to enjoy all year long.”

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