MGM builds momentum for hotly tipped Wednesday debut

The creepy, kooky, mysterious and spooky Addams Family is headed back on screen and MGM is busy building out a wide licensing programme for the highly anticipated new Wednesday series.

Spanning across all categories, MGM’s robust line-up of new products and partners will include apparel, collectables, gaming and more.

The new series – which will debut on Netflix worldwide on 23 November and has been created by Tim Burton – follows Wednesday Addams’ years as a student at Nevermore Academy where she attempts to master her psychic ability, thwart a monstrous killing spree that has terrorized the local town and solve the murder mystery that embroiled her parents 25 years ago – all while navigating her new and very tangled relationships at Nevermore.

The licensing programme includes the likes of Hot Topic with a full collection of t-shirts and dresses; Wednesday-inspired costumes from Rubies; and Funko collectable figures.

Leaning into the style and feel of the new series, MGM is also looking to expand the Halloween family into a year-round programme with merchandise across a broad range of categories, such as apparel, costumes, accessories, gift and novelty, collectables, interactive games and more from numerous licensees to be announced over the coming months.

“The Addams Family has been a fan favorite for viewers across generations and with this new Wednesday series, we are looking forward to bringing their creepy and strange antics to a brand new audience,” commented Robert Marick, evp of global consumer products and experiences at MGM. “We are building out a broad licensing programme that truly captures the core themes and feel of Wednesday through exciting new products for everyone to enjoy all year long.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
HeinzGodfather500x500
 
Heinz has partnered with Paramount to launch a new limited edition pasta sauce inspired by The Godfather....
WheresSpot500x500
 
Puffin – part of Penguin Random House Children’s UK – has confirmed that the TV rights to its bestselling children’s book series Spot, have been optioned by Guru Studio....
DisguiseHalo500x500
 
"We are thrilled to extend our partnership with 343 Industries, a testament to the enduring appeal of the characters in the Halo franchise."...
LegoFortnitenew500x500
 
The LEGO Group has revealed more on its partnership with Fortnite, launching two new experiences in the game centred around classic LEGO themes and play....
AsosInsiders500x500
 
ASOS has relaunched its ASOS Insider influencer programme, bringing together a group of fashion and style enthusiasts from across ASOS to offer customers inspiration, beauty, fashion and style advice across social channels....
GeorgeMichaelcoin500x500
 
The coin is the latest in The Royal Mint’s Music Legends series, following the likes of David Bowie, Elton John and Queen....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.