Mini Club eyeing up a ‘Frozen winter’

Big film properties will be key for the Boots’ clothing brand in the Christmas lead up.

The arrival of Frozen 2 has been welcomed by Mini Club, with buyers for the Boots’ clothing brand confident of enjoying a “Frozen winter”.

Speaking to Licensing Source Book at the judging of the product categories for The Licensing Awards, Ushma Patel, senior buyer (pictured right) and Laura Bennett, buying assistant of baby and sleepwear (pictured left), said that big film properties had been performing well.

“The big film properties will be Toy Story and Frozen. The heritage and quality of the Toy Story 4 film has made it an attractive property and the high hopes for the second Frozen film will no doubt see us all enjoying something of a Frozen winter,” they commented.

This feature originally appeared in the autumn 2019 edition of Licensing Source Book. Click here to read the full publication.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
GGFremontCompany500x500
 
US food manufacturer The Fremont Company has appointed brand licensing boutique Golden Goose to develop its strategic licensing programme internationally for the Mississippi Barbecue brand....
PoeticBrandsXbox500x500
 
The partnership was supported by Xbox’s European licensing agency Tinderbox, the specialist digital division of Beanstalk....
AnthonyGarnon500x500
 
Titan Entertainment Group has welcomed Anthony Garnon to lead its Titan Merchandise team and Forbidden Planet direct to retail team....
BeagleScout500x500
 
WildBrain CPLG is attending Korea’s largest interior design and lifestyle exhibition, The Seoul Living Design Fair 2024, with a comprehensive range celebrating the 50th anniversary of the Beagle Scouts from the character brand....
TalkingTom500x500
 
Prism Licensing has been tasked with collaborating with local partners to further grow and expand the licensing programme for the property....
HeinzGodfather500x500
 
Heinz has partnered with Paramount to launch a new limited edition pasta sauce inspired by The Godfather....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.