Big film properties will be key for the Boots’ clothing brand in the Christmas lead up.
The arrival of Frozen 2 has been welcomed by Mini Club, with buyers for the Boots’ clothing brand confident of enjoying a “Frozen winter”.
Speaking to Licensing Source Book at the judging of the product categories for The Licensing Awards, Ushma Patel, senior buyer (pictured right) and Laura Bennett, buying assistant of baby and sleepwear (pictured left), said that big film properties had been performing well.
“The big film properties will be Toy Story and Frozen. The heritage and quality of the Toy Story 4 film has made it an attractive property and the high hopes for the second Frozen film will no doubt see us all enjoying something of a Frozen winter,” they commented.
This feature originally appeared in the autumn 2019 edition of Licensing Source Book. Click here to read the full publication.
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