Amazing result comes at the end of third consecutive weekend of dominance for Frozen 2.
Start Licensing’s Ian Downes spots ways in which Disney’s Frozen 2 is taking over
Bestselling toy brands over bumper Black Friday/Cyber Monday include LEGO Star Wars and Froze
Licensee has exclusive line in Boots, plus support from Wilko, Tesco, Asda, Primark and more.
Licensed lines help company to double-digit growth this year, when compared to October 2018.
Influencer events in London and Munich help launch retailer’s comprehensive product line.
Key signings in past year include Harry Potter, Frozen 2 and Toy Story 4.
Saks Fifth Avenue unveils holiday windows in collaboration with Disney.
Eagerly anticipated Disney movie also sets international record for animation launch.