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Monster Jam revs up with Beanstalk

Action packed motorsports event, Monster Jam has appointed Beanstalk to grow its consumer products and licensing programme.

As the licensing agency for Monster Jam in Europe and the Middle East for consumer products, services and experiences, and globally for video game crossovers, Beanstalk will extend the brand’s experience beyond the arena, bringing the excitement of Monster Jam to fans in new ways through innovative partnerships.

Monster Jam features the biggest names in monster trucks including Grave Digger, Max-D, El Toro Loco, ThunderRoarUs, DIGatron and Sparkle Smash. In 2023, Monster Jam held over 300 events with close to 5 million fans in attendance globally. Monster Jam has over 8 million followers across its social channels, including 1.8B+ Total TikTok views and 35M+ impressions across channels with 568M+ video views. Monster Jam content can be found in over 60 countries on linear TV channels including ESPN, MAVTV and ICARUS SPORTS and digitally on YouTube and Roblox.

Monster Jam also boasts an impressive track record at retail as the number one licensed toy vehicle brand in the world since 2019 with its long-term partnership with Spin Master.

“We are very excited to appoint Beanstalk as our licensing agent to grow our licensing programme across Europe and the Middle East,” commented Jeff Bialosky, svp global partnerships at Feld Entertainment.

The partnership will see Beanstalk focus on expanding Monster Jam’s presence, steering the brand into an array on lifestyle categories including apparel, accessories, homeware, publishing and back to school. The agency will also leverage its experience in gaming.

Dave Tovey, avp brand management at Beanstalk, commented: “We are thrilled to partner with Monster Jam, a powerhouse brand that embodies excitement, thrill and entertainment. Monster Jam’s dynamic appeal and its universal themes of action, adrenaline and unforgettable family fun present exciting opportunities to extend the brand into categories that resonate with fans of all ages. We look forward to bringing this unique brand to life in new ways, and continuing to make Monster Jam as big as it gets.”

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