Moonbug expands softlines offering with Roo & You partnership

Moonbug, a part of Candle Media, has announced a new partnership with children’s furniture company Roo & You.

Collaborations with globally renowned fashion and home brands, a new creative approach to design and a strong in-house team are all part of  Moonbug Entertainment’s strategy to rapidly grow its softlines division. The company has recently teamed with sports brand PUMA and footwear company Crocs – collaborations that aim to open new avenues of off-screen affinity and innovation in the children’s apparel and home verticals.

The new Roo & You kids’ furniture collaboration features CoComelon- and Blippi-inspired versions of the Playroom Furniture Collection, including the Joey Play Couch, a high-end modular foam couch built just for kids. The line will be sold in the US and Canada directly through Roo & You’s website and will be available from July.

Later this year, Moonbug will also be partnering globally with Crocs to release a new CoComelon-inspired clog, following the successful launch of a collection of CoComelon Jibbitz in December 2022.

“We have aligned with best-in-class partners and utilised top design trends to create fashion-forward softlines collections that resonate with our youngest fans and their caregivers, providing another way for us to tell our brand story off-screen,” said Joan Grasso, Moonbug Entertainment’s head of consumer products, the Americas. “Using this approach, we ensure our designs appeal to both global and local audiences, making an impact everywhere our brands are present, while at the same time creating new, exciting looks that capture individuality and self-expression.”

In March 2023, Moonbug and PUMA announced the launch of a kids’ footwear and apparel line inspired by Moonbug’s hit show, CoComelon. The PUMA x CoComelon collection, available at Kids Foot Locker and select PUMA stores across the US, features beloved characters like JJ, Nina and Cody, and includes five different shoes, as well as onesies and two-piece sets in both infant and preschool sizing. Designed to be bright and vibrant, the items incorporate bold colour-blocking, playful patterns and graphics that appeal to both brands’ audiences.

Moonbug’s softlines creative in-house team has a combined 40 years’ experience across trend forecasting, design and product development in soft goods. The team follows a trend-based approach, tapping into outlets such as WGSN and Trend Bible whilst analysing consumer shifts through external research and via its own internal teams.

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