The multi-year deal will see the sport and lifestyle brand produce F1 licensed apparel, footw

LicensingSource.net chats to Jalil Rahman, director of licensing and brand partnerships at Liberty, ahead

The collaboration includes apparel and footwear featuring dynamic cutlines, active-inspired elements and authentic graphics f

The new collaboration channels floral prints and sunny, summery colours, while select pieces feature Sponge

“Its iconicity will always remain and it continues to find new ways of captivating glo

Start Licensing’s Ian Downes heads down to Carnaby Street and finds it’s more like ‘Col

Frida is part of the new Female Artist Series from PUMA, an initiative celebrating equal

Cross-category deals secured and new collections launching across Europe; Nordic representation rights added to agencyâ

A new seven-piece collection from the sports brand is celebrating the 30th anniversary of