Moonbug welcomes Just Play as global master toy for key IP

Moonbug Entertainment has named Just Play as its global master toy for several of its IPs.

Just Play’s portfolio of brands will include preschool favorites Little Baby Bum, Lellobee City Farm and My Magic Pet Morphle (North America only), which will see product launch from autumn 2023.

In addition, the company will also develop ranges for Gecko’s Garage and Go Buster.

Products will vary depending on the property, but key categories will include figures and play-sets, vehicles, plush and role-play toys.

“Our partnership with Just Play reflects our ongoing commitment to bringing new opportunities for our fans to interact with our beloved characters and extend the storytelling to the home environment through imaginative play,” commented Duncan Tate, global head of hardlines, consumer products at Moonbug Entertainment. “Just Play is already a trusted partner to Moonbug and we are very much looking forward to further develop innovative and creative products with them.”

Anna Chapman, vp marketing and licensing EMEA at Just Play, added: “We’re thrilled to expand our partnership with Moonbug on some of the world’s most popular kids’ entertainment brands. Moonbug’s data-driven approach to content development provides us with great insights that enable us to provide product solutions for families.

“Just Play is looking forward to bringing these new hit properties from show to shelf and helping kids learn through play.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

WildBrain CPLG's corporate and lifestyle division has secured multi-territory rights for the British heritage brand....
Launching from 1 January 2023 in the US, Canada and Latin America, the collection will aim to offer the 'ultimate' in sensory experiences....
"We are extremely proud to add such a loved and respected brand to our magazine portfolio."...
Danilo's Dan Grant on consumers and retailers valuing strong brands....
Robin Dent will manage the day to day relationship with national accounts, while simultaneously focusing on their growth and expansion, aligning with Rubies 365 business plan....
The telecomms company has teamed up with Pantone for a new multi-year partnership which will see the Pantone Color Institute inspire a fresh collection of smartphones....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.