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Moonbug welcomes Just Play as global master toy for key IP

Moonbug Entertainment has named Just Play as its global master toy for several of its IPs.

Just Play’s portfolio of brands will include preschool favorites Little Baby Bum, Lellobee City Farm and My Magic Pet Morphle (North America only), which will see product launch from autumn 2023.

In addition, the company will also develop ranges for Gecko’s Garage and Go Buster.

Products will vary depending on the property, but key categories will include figures and play-sets, vehicles, plush and role-play toys.

“Our partnership with Just Play reflects our ongoing commitment to bringing new opportunities for our fans to interact with our beloved characters and extend the storytelling to the home environment through imaginative play,” commented Duncan Tate, global head of hardlines, consumer products at Moonbug Entertainment. “Just Play is already a trusted partner to Moonbug and we are very much looking forward to further develop innovative and creative products with them.”

Anna Chapman, vp marketing and licensing EMEA at Just Play, added: “We’re thrilled to expand our partnership with Moonbug on some of the world’s most popular kids’ entertainment brands. Moonbug’s data-driven approach to content development provides us with great insights that enable us to provide product solutions for families.

“Just Play is looking forward to bringing these new hit properties from show to shelf and helping kids learn through play.”

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