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Mr Bean kicks off 30th anniversary with product lines

Endemol Shine Group planning raft of activity for popular brand to mark key milestone.

Endemol Shine Group has revealed a number of new products for Mr Bean, which is this year celebrating its 30th anniversary.

In partnership with Corgi, a special version of the iconic Mr Bean Mini will be released in 2020, while gift wholesaler Puckator has added a new range of Mr Bean products to its tourist market range.

In the US, Olaes Enterprises will be releasing a new range of t-shirts, and Surreal Entertainment is developing an extensive range of gifting and merchandise for both the US and Canada, through agent, Sharpe Co.

Coin manufacturer CIT is developing a range of collectable coins based on some of Mr Bean’s most iconic moments which will be available worldwide; Ty will be creating a special edition of Mr Bean’s loyal companion Teddy to mark the occasion; while 8th Wonder will create fun Mr Bean plushies for launch next year.

Big Balloon has created Dutch language joke books and comic books for the Benelux region, along with Globetrade Deluco which continue to supply Teddy plush to Kruidvad, both through agent J&M Brands.

2020 will also see the launch of the new Mr Bean webstore, plus Pogo has a range of Mr Bean print-on-demand products available across multiple marketplaces (including all Amazon marketplaces, eBay, Walmart).

The Mr Bean brand also has great success in the mobile games market. With titles such as Bean Around the World and Mr Bean Sandwich Stack, mobile game downloads for the brand have topped 40 million.

Building on the global Mr Bean audience, the brand has recently appointed agents across multiple markets including Medialink in China, Asiana in South Korea and Empire in South East Asia.

Only 14 episodes of the original ‘live action’ series were made. However, with 30 years in constant distribution and an ever-growing digital audience, the series continues to entertain growing audiences all around the world.

Mr Bean is now the biggest TV brand on Facebook globally with 84 million fans, and has topped 17 million subscribers on the official YouTube channel. The brand is also seeing significant success on emerging platforms such as TikTok where the official page has topped 1.5 million followers and over 85 million views to-date.

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