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NVCP strikes Dr Martens deal for Turtles

First ever footwear line to launch for Teenage Mutant Ninja Turtles brand in June.

Nickelodeon & Viacom Consumer Products has inked a multi-year global deal with Dr Martens for its Teenage Mutant Ninja Turtles brand.

Inspired by the original series, the collection will consist of 12 options across four styles and will launch in June.

Styles will retail at £125 for adults, £80 for juniors and £70 for infants.

The collection will be available in Dr Martens’ mono branded retail stores, online and via key wholesale partners.

“It’s fantastic to partner with such an iconic footwear brand as Dr Martens to support one of our most popular classic brands,” said Ron Johnson, evp at NVCP.

“The boots provide another really great, creative way for fans to declare their inner Turtle – although with four eye-catching designs to chose from, it will likely be harder to stay loyal to just one.”

Darren Campbell, global director of merchandising at Dr Martens, added: “Dr Martens are extremely excited at the prospect of joining forces with Viacom and the Turtles to celebrate the launch of the second movie, bringing two global icons from the sewer to the street.”

Teenage Mutant Nina Turtles: Out of the Shadows hits cinemas in June.

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