This ad will be closed automatically in X seconds.

NVCP strikes Dr Martens deal for Turtles

First ever footwear line to launch for Teenage Mutant Ninja Turtles brand in June.

Nickelodeon & Viacom Consumer Products has inked a multi-year global deal with Dr Martens for its Teenage Mutant Ninja Turtles brand.

Inspired by the original series, the collection will consist of 12 options across four styles and will launch in June.

Styles will retail at £125 for adults, £80 for juniors and £70 for infants.

The collection will be available in Dr Martens’ mono branded retail stores, online and via key wholesale partners.

“It’s fantastic to partner with such an iconic footwear brand as Dr Martens to support one of our most popular classic brands,” said Ron Johnson, evp at NVCP.

“The boots provide another really great, creative way for fans to declare their inner Turtle – although with four eye-catching designs to chose from, it will likely be harder to stay loyal to just one.”

Darren Campbell, global director of merchandising at Dr Martens, added: “Dr Martens are extremely excited at the prospect of joining forces with Viacom and the Turtles to celebrate the launch of the second movie, bringing two global icons from the sewer to the street.”

Teenage Mutant Nina Turtles: Out of the Shadows hits cinemas in June.

MORE NEWS
Lidsnew500x500
 
The US licensed sports retailer has arrived in the UK as part of an ambitious expansion plan across Europe....
MartaDifuzed500x500
 
Marta Granell has joined the ambitious company as country manager for France and Spain....
ndyson500x500
 
LicensingSource chats to Natasha Dyson, co-founder and licensing director at ARTiSTORY about how its licensing programmes continue to develop, challenges and focuses for 2022....
IMMarvel500x500
 
Including Iron Maiden and Marvel collaborating on a unique collection of new merchandise....
Cocomotive500x500
 
Cocomotive has been busy adapting its working practices and ethos this year, moving towards designing and promoting more environmentally conscientiously....
LegoATAT500x500
 
The LEGO Group has further expanded its Star Wars offer with the new LEGO Star Wars AT-AT set....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.