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“Never has there been a more difficult period to predict”

Character World’s Danny Schweiger on remaining nimble and dynamic in the ever changing entertainment space.

As we move into Q4 and planning continues apace for 2021, catches up with a selection of licensees across categories to ask them about the biggest challenges facing their business as we head towards the year-end, but also the biggest positive they are taking from 2020.

Today: Danny Schweiger, joint md, Character World

“There have been many challenges so far in 2020 and I don’t see them ending any time soon. The biggest concern is, of course, a second wave of COVID with many serious implications to the economy and to the licensing industry in Q4 2020 and 2021.

There is then the implications of Brexit, the recession and the ending of government furloughing support. It’s fair to say that never has there been a more difficult period to predict.

Surprisingly excellent current trading, especially online, is softening the vulnerability of future challenges and is a big positive to build 2021 plans around.

The key is to remain nimble and dynamic in the ever-changing entertainment space, while ensuring overheads are under control and to align closely with key licensors and retailers.”

This feature originally appeared in the autumn 2020 edition of Licensing Source Book. To read the full publication, click on this link.

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